Sun TV Network decided to hike the advertising rates

South India's leading TV broadcaster Sun TV Network has decided to hike the advertising rates of its Telugu, Kannada and Malayalam general entertainment channels with effect from January 1. The company will also increase the broadcast fees received from content producers in these language channels.
Sun TV hiked the ad rates for its Tamil channels by 9-33%. For its Telugu channel Gemini TV, the advertising rates will increase in the range of 6 to 16%, while the Kannada channel Udaya TV will see a hike of up to 10%. Malayalam channel Surya TV will increase ad rates of certain programmes by up to 5%.

Fifty for our thala Ajith

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Now that his Asal is fast being wrapped up, Ajith seems to be making plans for his next movie that also happens to be his 50th movie. We hear that Suresh Balaji, who produced the Vishnuvardhan-directed smash hit Billa, will produce this one. The movie will, we also learn, eventually be sold to Sun TV for distribution.

Meanwhile, the Charan-directed Asal is gearing up for a January 2010 release. Asal has Sameera Reddy and Bhavana playing Ajith’s female leads and a possible release date is fixed as January 26th