Tamanna enjoys her life as actress of south India

"Having tasted both success and failure in my career, I know how to go about my work, and I enjoy doing it", says Tamanna, whose second innings in Tamil cinema has made her the numero uno actress of south India.

While everyone attributes their success to hard work and dedication, the petite beauty says, "I am lucky. Fortune has come calling and it has helped me be where I am today".

The girl from Mumbai had a jinxed start to her career when she made her debut in Kollywood with 'Kedi'. However she overcame all odds with a spirited performance in 'Kalloori'. Also, the success of Telugu film 'Happy Days' propelled her career.

"I consider myself lucky to have made it big. There are umpteen number of actresses who also work hard, but success has been eluding them. Hence I am fortunate," she says.

About her forthcoming releases, she says, "I play an interesting role in ‘Paiyaa’. The moment director Lingusamy narrated the story to me, I fell in love with it. Vijay's 'Sura' features me in an interesting role, while rarely an actress can come across a role like the one I am doing opposite ‘Jayam’ Ravi in ‘Thillalangadi’."

Tamanna won the Shantharam Award

Actress Tamannah has won the prestigious Shantharam Award for her performance in the 2008 Telugu film ‘Konchem Ishtam Konchem Kashtam’.  The award was announced on the 13th of December and she is the only actress from South India to have won a Shantaram award, say the sources. Moreover, the director of the same film, Kishore Kumar has also won the award for the category of Best Debut Director.

The Rajkamal Academy of Cinematic Excellence (RACE) is giving out these awards for the last 15 years annually after the legendary filmmaker V. Shantharam. The legend is a powerful Hindi cinema name, who is said to have transformed Bollywood into poetry.  So awards named after him definitely have a gloss.

The Shantharam awards are given to talents from filmy talents allover India. Last year, it was ‘A Wednesday’ which swept away most of the awards.

Kiran Kumar Shantharam, Chairman RACE, said the winners in different categories of the awards would be announced on December 21 in Mumbai.

Charmi joins Vasu's Direction

South India's veteran actor-writer-director P. Vasu of Chandramukhi fame has roped in Tollywood's charming beauty Charmi to play the lead role in a heroine-centric Tamil film to be produced by BBS Studio.
Giving details of the film, producer Murarisetti Lakshman said, "The entire story of this untitled film runs in the backdrop of a college in Malaysia. Moreover, the film gives a good message that girls should be sent to college with affection and t5rust, not with suspicion. The film will have all kinds of commercial elements and we are sure it would attract all classes of audiences."
Music is by Vidyasagar, action is by Peter Haynes, while story, screenplay and direction are by P. Vasu. The other details of the film, including the title and hero will be announced soon.
Charmi is currently busy with two Malayalam films: director Kamal's upcoming Aagathan opposite Dileep and superstar Mammootty’s Shaji Kailas directed Drona 2010.

Sun TV Network decided to hike the advertising rates

South India's leading TV broadcaster Sun TV Network has decided to hike the advertising rates of its Telugu, Kannada and Malayalam general entertainment channels with effect from January 1. The company will also increase the broadcast fees received from content producers in these language channels.
Sun TV hiked the ad rates for its Tamil channels by 9-33%. For its Telugu channel Gemini TV, the advertising rates will increase in the range of 6 to 16%, while the Kannada channel Udaya TV will see a hike of up to 10%. Malayalam channel Surya TV will increase ad rates of certain programmes by up to 5%.

Genelia joins Dhanush

South India's tantalizing damsel Genelia is reported to be the heroine of Kollywood's upcoming remake king Dhanush's new film, a remake of super hit Ready (Telugu). Notably, Genelia was the heroine in the original version, directed by Srinu Vytla. This is the first time Genelia will share screen space with Dhanush.

Directed by Dhanush’s favourite director Mithran Jawahar, the Tamil version of Ready will be produced by Appa Rao and Ramesh. Director Mithran Jawahar will make some basic nativity changes and retain Sri Devi Prasad’s original music track. The film will start rolling soon.

Ready is the story of a final year engineering student. One of his friends falls in love with a girl, whose father arranges her marriage with some other person. So his friends kidnap the bride out of the marriage hall to arrange their marriage. However, Chandu's gang mistakenly rushes into another marriage hall and kidnaps Pooja. Later, Chandu falls in love with Pooja. What happens next makes up the rest of the film.