Sony Music has bagged the music rights of A R Rahman's next Tamil project Vinnaithaandi Varuvaaya. The music was launched earlier this week at the Bafta Awards with much fanfare.
Sony Music also intends to make Vinnaithaandi Varuvaaya a crossover album since the Madras maestro is an universal brand and his music has the power to transcend language and regional barriers. They will service the song videos to all leading music channels.
Apart from servicing of songs on the radio and the web, Sony Music has also planned to do a lot of on-ground and retail level innovations in the form of road shows, special contests with instant gratifications, meet and greet with the cast and crew.
On the digital and mobile front, lot of innovations have planned including the iPhone application – which will be a global first for Sony Music India, the authorities confirmed.
The music label has also bagged Rahman's next regional project - Telugu blockbuster Puli one of the most awaited movie of the year in the Telugu industry. The movie stars Pawan Kalyan, Nikisha Patel and Manoj Bajpai and is directed by SJ Suryah.
Widening its regional portfolio Sony would also release the music of Rajinikanth starrer Sivaji – The Boss in Hindi.
Sony Music also intends to make Vinnaithaandi Varuvaaya a crossover album since the Madras maestro is an universal brand and his music has the power to transcend language and regional barriers. They will service the song videos to all leading music channels.
Apart from servicing of songs on the radio and the web, Sony Music has also planned to do a lot of on-ground and retail level innovations in the form of road shows, special contests with instant gratifications, meet and greet with the cast and crew.
On the digital and mobile front, lot of innovations have planned including the iPhone application – which will be a global first for Sony Music India, the authorities confirmed.
The music label has also bagged Rahman's next regional project - Telugu blockbuster Puli one of the most awaited movie of the year in the Telugu industry. The movie stars Pawan Kalyan, Nikisha Patel and Manoj Bajpai and is directed by SJ Suryah.
Widening its regional portfolio Sony would also release the music of Rajinikanth starrer Sivaji – The Boss in Hindi.
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