Success of the Vettaikaran

Sun Pictures’ Vettaikkaran hit the screens on Friday with a record 600 prints across the globe. ‘Vettaikkaran’ was released in almost 75 theatres in Kerala alone, that’s the highest after Superstar’s Sivaji.

Produced by AVM, this Vijay starrer is promoted by Sun Pictures and with innovative promotions the film has begun to show results as early as second day. Sun Pictures made the right moves in building the anticipation around this Vijay’s movie even before the release.

Great initiatives by the Sun Pictures’ COO Hansraj Saxena are boosting the film’s success ratio. Just like their previous releases Sun Pictures has emerged as the Masters with the Midas touch with ‘Vettaikkaran’ once again.

Vettaikkaran created a new record

Sun Pictures has reportedly sold the rights of Vijay’s ‘Vettaikkaran’ for a record price in Karnataka and Kerala.

Though the rate at which the film was sold to the neighbouring state was not announced, this business is said to have created a new record for a Vijay film in the last two years. The film’s unit has confirmed that the selling has been made at a price which is almost equivalent to the Rajini starrers releasing in those states.

‘Vettaikkaran’ will be releasing in almost 75 theatres in Kerala alone. And it’s noteworthy that prior to this, it’s was Superstar’s ‘Sivaji’ that made a giant opening in 150 theatres.

Sources in the know say that ‘Vettaikkaran’ will be clashing with Mammootty and Mohanlal starrers this Christmas season. ‘Vettaikkaran’ will battle against Mammootty mass entertainer ‘Chattambinaadu’ and Mohanlal’s ‘Ivide Swargam Aanu’. Remember that Vijay’s ‘Pokkiri’ had its successful 100th day celebration in Kerala. In the meantime it is rumoured that Vettaikkaran’s overseas rights has been snapped up by a Singapore based distribution company.

The production house has already started the promotion of ‘Vettaikkaran’ on a full swing. Sun Pictures is generously investing on the film’s promotion in all major cities with vinyl hoardings and advertisements. On the other hand ‘Vettaikkaran’ songs by Vijay Antony are slowly climbing up the audio charts.