Ilayathalapathi Vijay's Joy Alukkas ad - Video

Ilaya Thalapathi Vijay was one star who never ran after advertising endorsements. He was first seen in a Coke advertisement a couple of years ago and there was nothing further. Even when some of his peers went aggressive with endorsement the ever peaceful Vijay remained composed and satisfied.

Now after quiet a long gap Vijay has signed an endorsement contract with the big jewelry chain Joy Alukkas. The jewellery major which is pan Indian has chosen Vijay for its Tamil Nadu region.

Prakash Raj, Vikram and Suriya are other super stars who are favourites among business houses. However Suriya is way ahead of all his colleges not only in the number of endorsements but also the remuneration taken.