Five releases on March 5

Suddenly March 5 has become a crucial date in Kollywood, as it is the last Friday before the big cricket season starts.

Some 70 theatres in Tamil Nadu are planning to screen Indian Premiere League (IPL) cricket matches from March 12 to April 25!

UFO Moviez, the world's largest digital satellite cine network has got the rights to screen IPL 2010 matches live in theatres across India. The IPL matches will be screened in high definition digital format without any commercial breaks live.

Says Jayaprakash, Regional Manager UFO Moviez : “ Cinema theatres will be having live streaming, while television will have 30 minutes deferred telecast, make it more appealing to watch it on big screen. We already have an agreement with 60 screens in Tamil Nadu and are targeting 150 to 160 screens across the state. Already multiplexes like Inox and PVR (opening in Chennai in March) have tied up with us. This will serve as profitable alternate revenue generating entertainment content for the exhibitors”

The line up of movies for March 5, a week before IPL starts is getting overcrowded. The films which are in hunt for theatres are- Aval Peyar Tamilarasi, Thambikku Intha Ooru, Kacheri Arambam, Mathiossi, Azhaganna Ponnuthaan.