His Boss Engira Bhaskaran (BEB), completed 100 days at Devi Kala in Chennai, a unique feat. BEB is the second biggest hit of the year and has Arya, Nayanthara and Santhanam in the lead.
Its director Rajesh has become hot property in Tamil cinema and has created a new genre in comedy films.
Nanbenada the punchline in the film has become the new expression among youth in the state.
The film was originally produced by KS Srinivasan of Vasans Visual Ventures and Arya's The Show People purchased it from him and marketed it through Udhayanidhi Stalin's Red Giants, who made it a blockbuster.
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