Sun TV Network decided to hike the advertising rates

South India's leading TV broadcaster Sun TV Network has decided to hike the advertising rates of its Telugu, Kannada and Malayalam general entertainment channels with effect from January 1. The company will also increase the broadcast fees received from content producers in these language channels.
Sun TV hiked the ad rates for its Tamil channels by 9-33%. For its Telugu channel Gemini TV, the advertising rates will increase in the range of 6 to 16%, while the Kannada channel Udaya TV will see a hike of up to 10%. Malayalam channel Surya TV will increase ad rates of certain programmes by up to 5%.